Stacy Massey serves as Chief Executive Officer of the North Carolina Senior Living Association (NCSLA), a role she began in 2026. She has thirty years of leadership experience in assisted living and long-term care. A second-generation Family Care Home provider, Stacy has dedicated her career to advancing quality care, professional education, and strong advocacy within the senior living industry. She has a strong passion for assisting providers in maintaining compliance while delivering high-quality, person-centered care to North Carolina’s aging population.
Stacy joined NCSLA in December 2023 as Director of Education and was responsible for the coordination of all continuing education programs and the NCSLA Administrator In Training Program. As CEO, her vision is to advance the knowledge of the profession to engage and educate policymakers, regulators, advocacy groups, and other stakeholders who influence oversight, enforcement, and policy development. Stacy is passionate about ensuring these partners are informed, supported, and encouraged to work collaboratively with providers to strengthen assisted living operations and preserve quality of life for residents.
She holds a Bachelor of Arts in Human Services with a concentration in Psychology and is a Licensed Nursing Home Administrator as well as a Certified Adult Care Home Administrator. Stacy has owned and operated Family Care Homes and is the founder of SMassey Consulting, a consulting agency specializing in Adult Care Homes and Family Care Homes.
Stacy began her career in the Adult Care Home industry in 2002 as an Executive Director, opening an 80-bed Adult Care Home. She later played a key role in branding and developing a chain of 16 communities across North Carolina, serving as Vice President of Residential Communities. This experience provided her with a comprehensive understanding of operations, regulatory compliance, leadership development, and system-wide strategy.
In 2018, Stacy transitioned into consulting as Director of Operations for Sandy Ridge Assisted Living and Memory Care. In addition to consulting as a Director of Operations, her consultant business provides a wide range of Adult Care Home consultative services to long term care attorneys, and family care home and assisted living providers. Her expertise includes, oversight of adult care home operations, policy and procedure development, Change of Ownership support, Quality Assurance training and audits, Regulatory training and Statement of Deficiency response. Stacy has actively served NCSLA in numerous leadership and advisory roles, including Board Member, Education Committee member, Administrator in Training Instructor, Representative on the NC Rules Review Committee, and participant in the NC Adult Care Home Accreditation Pilot Program.
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